Made in Italy
We live in a world in constant evolution, where the only constant is perhaps the change.
And the world of fashion is one of the sectors in which change is felt most strongly; but there is one thing that does not change, or rather should not change: giving the right value to our work.
Yes, because the Italian production is the most expensive in the world, more than the United States and Japan and in order to survive we are obliged to maintain the highest standards of excellence.
It is this attitude dedicated to excellence and the great tradition we inherited from our grandparents that have made Made in Italy a fundamental value for fashion.
The whole world envies us.
I come from Milan then ... people hear Milan and the idea of someone who understands fashion and design is already forming in their heads. And so it is.
So why have I often found myself having to face requests for "Made in Italy low cost"? If you are also looking for this, I will immediately break your dreams: low cost made in Italy does not exist and if you meet it you know that someone is cheating.
If you order a bottle of Sassicaia you do not expect to pay for it as one of Tavernello, right?
Made in Italy costs because it costs to get the best raw materials, it costs to find qualified personnel and train them so that they know how to handle them better and it costs to dedicate staff to different customers, to accompany them throughout the journey.
In one word, being specialized costs money.
Several times, in my thirty years career, I met “crafty” producers who fill their mouths with words like “quality”, but who in the end cannot distinguish a crust from a full grain. And if they don't know how to distinguish it (or they pretend not to know how to do it) who is penalized? You and your production.
Of course, the State could help us by guaranteeing more transparency on the production chain and highlighting the flaws that the fashion system often hides, but we know this is not the case.
Also because, in addition to the unfair competition within our country, companies like mine find themselves competing with foreign productions, especially those of Southeast Asia: China, Bangladesh, India. Competition that is anything but fair.
Workers closed in warehouses, exploited and forced to sleep in the factory with a cot and a bowl of rice.
I wish it were an exaggeration but unfortunately it is the reality. And I know this because I too was forced to produce in China; I know how they live and what conditions they have to endure.
This is hidden behind the low price your supplier offers you.
I decided to avoid this blackmail and as I mentioned in the Who I am section, I have decided to restore the deserved importance to my specialized Italian production.
Do you want to join me in this crusade?