Is transparency important only for diamonds or also for belts?

10.000 km.

This is the minimum number of kilometers a diamond must travel from the moment it is extracted to when it lands on a jeweler's desk.

And all this will be certified by Tiffany in the Diamond Certificate which will make the New York precious brand the first company of the jewelry world to trace the entire diamond processing path. How?

Information relating to the region or country of origin and the place where each diamond is cut, polished, classified and certified and then mounted on a jewel, will then be shared by Tiffany with its customers.

“Today our commitment to diamond traceability goes one step further,” said Anisa Kamadoli Costa, Chief Sustainability Officer of Tiffany & Co. “Our customers deserve to know that a Tiffany diamond meets the highest standards, not only from the quality point of view, but also for environmental and social responsibility. "

Responsibility and clarity towards customers, this is the motivation behind the choice of Tiffany.

A principle that I share and I don't think I'm the only one.

It will also have happened to you to choose certain products based on their origin.

Oil from Italian olives and with pressing made in Italy.

Feta from Greece.

Scotch whiskey from Scotland.

And we could go on indefinitely.

In Tiffany's choice to clearly indicate the path that each diamond takes, I see much more than a simple indication of origin: I see a choice of total transparency towards its client and a commitment to pay more attention to the supply chain, from raw materials to partner companies.

And I agree with Tiffany's choice, so much so that, well before Tiffany, I decided to create the identity card for the belt. Why?

Because you can't be expected to take care of it; you cannot know in detail the origin of all the raw materials that your supplier uses or where the subcontractors who is in charge of your production work from.

You agree with him the styling, the colors, the materials, the price and the delivery times but otherwise you do a very difficult thing: you trust him.

You trust that it uses the material you have decided on and not that it falls back on a poorer material that it will then disguise; you trust that the processing and styling are exactly as he had presented you during the sampling phase and, above all, you trust that the delivery will be on time.

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A nice load of trust, don't you think?

Considering above all that lately brands tend to accumulate the management of multiple suppliers and multiple product lines all on one or at most two buyers, thus exponentially increasing your load of responsibility.

Trust in your supplier is necessary to make it through the day.

But that's not enough.

In previous articles we have seen what negative and criminal consequences has the betrayal of your trust by your supplier: seizure of goods, criminal proceedings and damage to brand identity just to give some examples.

This is why my identity card is a guarantee, both for you and for me.

For you it means always having control over all the phases and all the raw materials used for the production of your collection of belts; for me it means putting on paper what I have always proposed.

Very often some producers offer you particularly advantageous prices, but fail to say that that advantageous price comes from the use of a less valuable raw material.

Mind you, I'm not demonizing the material: everything can be used and all raw materials have the same dignity, it is enough to make known the origin and the motivation linked to the choice.

In my thirty years of experience I happened to create collections of belts with leathers of all types: obviously the difference in value of the raw material depends on the positioning that the brand intended to propose.

To be clear: if you ask me for a low-cost leather belt, I won’t propose you the stock funds. No. I always try to find the best leather, at the same price, and it can be of Italian origin or not.

As I will explain in detail in the next video, I am against suppliers who offer low cost Made in Italy products. So, if our collaboration needs it, I am willing to use foreign materials as well.

But returning to the identity card, you need to know that it is an absolute novelty in our sector, above all because I provide it a priori. You don't even have to ask me.

No one else gives you this guarantee.

And we are not talking about the simple indication "Made in" which we have extensively talked about in the other videos: I am talking about a document, which bears my signature, where I certify not only the origin of the leather, but also of the raw material or the raw material of tanning. And also of the buckle, of which we indicate both the origin and the composition. And let's not forget the manufacturing.

In short, a document where you find life, death and miracles of every belt I make.

Now, since my goal is to help you improve the sales of your brand, I want you to be honest with me and that you decide to contact me only if you are really ready to take that extra step that has allowed many of my clients. to increase its sell-out and its margins.

Now the choice is yours. Will you continue to dream of your ideal supplier or are you ready to have one for real?

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